James Carter is a SaaS CRO specialist and founder of Heuristic, a conversion studio focused on improving activation, retention, and MRR for Seed–Series A software companies.

He is known for applying behavioural psychology, funnel diagnostics, and heuristic frameworks to help teams clarify their messaging and remove friction across key user journeys.

James publishes weekly insights on conversion strategy, landing page optimisation, and early-stage SaaS growth.